I've spent two years doing the thing in front of people, not talking about it. That's how I ended up on Jay Abraham's platform, in Rich Schefren's book, and in rooms I had no business being in — by being useful first and asking for nothing.
The Jay Abraham work didn't begin with a pitch. I was at Rich Schefren's home in Delray Beach (pictured) when Jay needed his team brought up to speed on AI. Rich couldn't take it on — so he put my name forward: someone he'd worked with and trusted on AI.
In July 2025 I delivered a full AI session for Jay, his daughter, and Mike David — on Jay's own platform (Jay was in Italy, so it ran over Zoom). The brief: show what AI can actually do for a strategy practice, end to end. I'm now technical specialist and community manager on the ongoing Jay-I project with the team.
Some people always knew what they wanted to do — they just could never follow through. The ideas were there; the execution never landed. That's the gap AI closes: it does the fact-finding and the follow-through, so intention finally becomes implementation.
The red kite is my symbol for that — freedom. A flock of them showed up when I lost my job, and the closer they fly to home the more they feel like a sign. Not freedom just for me — freedom for others, through AI.
Afterwards Mike David called me "the Swiss Army knife of AI" — then had me rebuild a broken Make.com + Airtable automation behind the on-demand printing line for one of his stores.
Someone else watching that session was Allon Khakshouri — a former world-class tennis performance coach (Djokovic, Murray), now building AI applications. He hired me directly, then referred Rainer — a former top-5 Wimbledon player who now runs a boutique-hotel business with Jovana (also a client) — and Alex.
That's the pattern I'd rather show you than any logo wall: one introduction, done properly, becomes a tree of referred clients.
Paul with Rich Schefren at his home in Delray Beach, Florida.
Before any of this, I supported Rich Schefren through his Zenith programme — running office hours, helping other members, being the one who showed up. Rich wrote me a personal endorsement by hand in my copy of his book. He finished it with "looking forward to working more together in the future. Have fun w/ Jay."
I've shared it on the proof page with his blessing. It's the line I'm proudest of — not because of the name, but because of why he wrote it.
I came to AI the way a lot of people do — overwhelmed, behind, convinced everyone else had figured out something I'd missed. Turns out they hadn't. The advice was just built for somebody else. Once I stopped forcing it and built AI around how I actually think and work, the whole thing got easier — and a lot lazier, in the best way.
Since 2024 I've run 200+ AI trainings — workshops, cohorts, live builds, keynotes. With founders, ops teams, finance leads, coaches and creatives. The ones who said "AI isn't for someone like me" are the ones I'm proudest of, because it turned out it absolutely was.
When I'm on your stage, you don't get a futurist waving at the horizon. You get someone who's a few steps ahead on the same path your audience is on — who'll show them the real thing and then walk back to bring them up.
Tell me who's in the audience and what you want them walking out with. I'll tell you straight whether I'm the right fit.
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